Sonar Studios tapped as brand managers for Wilks & Wilson

February 4th, 2013
by Wilks & Wilson

INDIANAPOLIS — Sonar Studios has signed on to take charge in tackling brand management and marketing strategies for Wilks & Wilson, a locally-based startup company specializing in hand-crafted, organic infused elixirs.

Sonar Studiosʼ creative environment is what makes the company ideal for preparing entrepreneurs to make a forward and memorable impression within their industries. Fourteen years of experience has equipped the company with the unique set of skills needed to help a young and growing brand like Wilks & Wilson, “purveyors of fine elixirs,” stand out in an increasingly crowded market.

Having been born out of Sonar Studios, and from having an intimate knowledge of each othersʼ businesses–which includes a long track record and friendship–it was only natural that Wilks & Wilson co-founders Zach Wilks and Greg Wilson, also one of Sonarʼs solution specialists, would take advantage of this partnership.

“We chose Sonar Studios for branding and marketing production because of their proactive approach to the creative process,” Wilson said. “They are able to capture the essence of our products and the passion that we have for cocktails and “mixology.”

“All in all, these are great reasons for us to continue working together.”

Sonar Studiosʼs talented team of solutionists has extensive experience in expressing and fulfilling the brand visions of its clients. The team will serve as Wilks & Wilsonʼs brand managers in taking care of its marketing strategies, creative content and technology, which includes its website and social media.

The strategic relationship between these two companies will be mutually beneficial in that each company will be given the opportunity to expand its reach into each othersʼ industries, ultimately giving each other the chance for further influence and growth. For more information about each company, please visit the Wilks & Wilson Story and

Sonar Studios is an Indianapolis-based rich media and application developer that specializes in interactive knowledge distribution. Since 1999, its team of “solutionists” has taken their clientsʼ intellectual property and transformed their message into something emotionally palatable, ultimately creating engaging tools for engaging people by fusing strong creativity with an efficient use of technology. For more information, visit or call 317-972-4210.

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