While Wilks & Wilson is in the business of providing the products that make a great cocktail, we know there’s times when even we want a drink that’s “light” on alcohol.  There are times when a cocktail would be inappropriate, like during work.
Those times demand not a cocktail but something still refreshing and flavorful…something we like to call a Mocktail.  Our Wilks & Wilson Bitters or Elixirs, combined with water or club soda, provide the refreshing combo needed.
http://wilksandwilson.com/products/bitters/

                                             Wilks & Wilson Bitters

Our line of elixirs represent a rainbow of flavors guaranteed to delight the taste buds; from cherry to lime, ginger to raspberry, almond to pineapple.  Adding a few drops of our flavored elixir sweetens any soda.
And our bitters, though partially alcohol, are herbal concoctions that can be added to any soda for an immensely refreshing drink that is quite low in alcohol. In fact, a drink with a teaspoon of bitters has probably about as much alcohol as 1/10th of a glass of wine.
It only takes a few good shakes of bitters in a glass of water or soda to give you something with a background of flavor and a little bit of sophistication! So, remember this the next time you’re craving a light, refreshing drink without all the alcohol.

From The Wilks & Wilson Blog Team

If you love cocktails like we do, you’ve probably been disappointed (at least occasionally) in the taste of your homemade drinks compared to those served by the “pro’s behind the bar”.
Why is that?  At Wilks & Wilson we want to demystify this conundrum. While making cocktails requires attention to a few details, it’s really just little things that make the difference between a so-so cocktail and a GREAT one.  And, by paying attention to these details, you can consistently make cocktails that rival or surpass those of the best mixologists.

 
We suggest you follow these five steps to ensure success:

1. Pay attention to what you stock in your Liquor Cabinet
Liquor stores put their best-distilled spirits on the top shelf for a reason. They represent their best spirits. Yes, they’re more expensive than the bottom shelf products, but they also have better quality ingredients. It is important to spend a little extra money on quality. A Martini made with a 5 dollar bottle of gin is going to be disappointing compared to one made with a 40 dollar bottle of gin.

2.  Use Fresh Ingredients

The freshness of your ingredients makes a big difference. When possible, avoid bottled or canned and go fresh.  This applies to fruit juices. Use a soda siphon instead of bottled soda water. And use natural, high-quality syrups like the mostly organic, all natural line of Wilks & Wilson elixirs.
http://wilksandwilson.com/store/8-pack/

3.  Match the Drink and Glass Temperature

When making a cold drink, remember to chill the glass before pouring. It keeps the drink colder longer and improves the overall taste. The glass can be chilled beforehand in a freezer or by filling the glass with ice while you shake.  Dump the ice out before the pour. The same theory applies to warm drinks. Warm up the glass beforehand by pouring some hot water inside while you’re preparing the ingredients.

4.  Use Garnishes when appropriate

While not every drink requires garnish, they DO complete the drink’s presentation. Any Gin and Tonic is lost without the lime.  And, who would drink a Martini sans the soft brine flavor of olives!  Garnishes enhance a drink, period.

5.  Measure everything

There is a reason bars use jiggers, and it’s not to cut down on waste.  It ensures consistency in measurement.  Many people like to impress with the “free” pour without the hassle of exact measuring. But measuring ensures that you are creating the cocktail in the way it was meant to be, with the right portions of each ingredient, to maintain the balance of the drink.

Wilks & Wilson knows everyone wants a cocktail with a “WOW” factor.  By following these five easy steps every time you shake or stir your drink, you’ll get a consistent, high-quality cocktail.

And isn’t that what we all want?

From The Wilks & Wilson Blog Team

When you talk about bitters, the first reaction from the uninitiated is usually something like, “I don’t like bitter.”  But, realize these bitters are the spice rack to the cocktail world.
http://www.jsonline.com/features/drinks/what-are-bitters-and-how-are-they-used-in-cocktails-b99228591z1-251031051.html

Anyone who cooks knows the importance of spices. “When cooking with spices, drastically different flavor profiles can be achieved with varying spice blends,” explained Brad Parsons, author and cocktail enthusiast. The same can be said for bitters when used in cocktails.

The history of bitters goes back to ancient times when apothecaries used them to cleanse the body of toxins and aid in digestion used them.

Wilks & Wilson Bitters are high-proof alcohol infused with herbs, fruit barks, seeds, and other flavorful ingredients.  They are concentrated and used by the dash to flavor cocktails. Just a drop or two can drastically change the flavor profile of the drink.

Our Wilks & Wilson Bitters can turn a rather bland, simple drink like vodka tonic into an exotic treat. Or, add complexity to any stirred cocktail like the old-fashioned or Manhattan.  And, bitters always add an aroma of mystery.

 
Wilks & Wilson Bitters should be part of any savvy bartender’s cocktail presentation. Or, simply add a few dashes to some club soda.  It’s refreshing and can help alleviate common ailments like stomach aches and hangovers.

Stay tuned for the official release of this new Wilks & Wilson product!
From The Wilks & Wilson Blog Team